Google showed the way, learned work from YouTube, marketing on Instagram, now created the brand on its own

Ronit Kawale
Ronit Kawale - Senior Editor
3 Min Read


Shikha Shreya/Ranchi. It is said that if you have skills, you will find ways. Sooner or later success is achieved. Actually, Shruti, a resident of Ranchi, the capital of Jharkhand, had the skill since childhood, but after marriage, at the age of 30, she used this skill in such a way that today she has become self-reliant. Shruti has created her own brand by making clay earrings.

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Shruti told PressNews24 that she has always been fond of doing something creative since childhood. After marriage, she came to Ranchi from Dhanbad 5 years ago and started business 1 year ago. There was creativity, but no idea what to do and how to do it. One day I came across clay earrings on Google and felt that I can do it and then started a new journey.

Learned to make clay earrings from YouTube
Shruti tells that then I did more research about it and removed many videos through Google and watched them again and again. Started training herself at home. Learned the job completely in about 5-6 months. She used to spend some time every day in making earrings. After watching YouTube, I started trying earrings at home.

Started work with pocket money
He further told that one special thing during this period was that I invested my own pocket money in this business. The first investment I made was about ₹50,000, which was my own saved money. However, whatever I earn today, I invest it in my business. But this pocket money proved to be a milestone for me.

Earrings are made from clay
Shruti tells that you will find many beautiful designs of clay with us. Clay earrings are flexible and will not break even if they fall. Last for a very long time. To make this, first of all I used the soil from my home. And then make beautiful designs like floral, natural and animal on it with your own hands. Today this business earns an income of Rs 30-40 thousand every month.

order on instagram
Further told that I used Instagram very well. Today my earrings are marketed through Instagram. All the orders that come come through the Instagram page only. I have created my own earrings brand, named 'Ikebana by Shruti'. If we talk about orders, today orders come from Kolkata, Delhi, Bengaluru and even abroad. You can order earrings directly by visiting this link or you can get information by calling this number 7044537495.

Tags: Google, Instagram, Ranchi news, Success Story, Youtube



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