Bollywood couple Ali Fazal and Richa Chadha are planning to launch their own fashion brand. With their label, the couple are reviving one of the oldest art forms in Indian culture. The objective of both these stars is to promote the work of local artisans of Lucknow.
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Richa Chadha gave the information herself
Bollywood's talented actress Richa Chadha said in her recent interview, 'In whatever work we both have done till now, we have tried to work for the people at the grassroots level. We always want to promote the local community. Our social efforts are also something which we try to do from the grassroots level to the legal level.
Artisans' talent will get new direction
When we came up with the idea of doing something for the artisans, especially those in Lucknow who have a wealth of art, we wanted this label to showcase their talent to the people. Richa said that she and her husband have always liked the art of these local artisans.
Let us tell you that Richa says that in today's era local arts are disappearing. The dominance of technology and mass production has had a deep impact on the lives of artisans. They have to struggle a lot. So we want to help them in some way.
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Tags: Ali Fazal, Bollywood news, Richa Chadha
FIRST PUBLISHED : March 28, 2024, 11:23 pm IST