In the first five months of the year, the box office collection has not even touched Rs 1000 crore. First due to IPL and then due to Lok Sabha elections, the producers of big films were not releasing them. In such a situation, now everyone is waiting for the next six months for the return of the audience to the theatres. Here is a report-
The first half of this year is about to end, but the poor condition of the box office can be judged from the fact that no Hindi film has been able to join the 200 crore club so far. If we talk about the films that performed well at the box office in the first five months of the year, Hrithik Roshan's 'Fighter' earned Rs 199 crore at the domestic box office. Ajay Devgan's film 'Shaitan' earned Rs 149 crore. Apart from these two, no other film could join the 100 crore club.
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Big films releasing in June-July
Due to IPL first and then elections, the months of April and May were so bad at the box office that there is a lot of disappointment among the cinema people. At the same time, due to the T20 World Cup in the month of June, the cinema people do not have much hope. Therefore, now everyone's eyes are fixed on the second quarter of the year 2024 so that the shine of last year 2023 can return to the box office. However, it will start with Prabhas' film 'Kalki 2898 AD' releasing in the last week of June. At the same time, big films like Ajay Devgan's 'Auron Mein Kahan Dum Tha' and Kamal Haasan's 'Indian 2' will be released in the month of July.
Big films will be released during festivals
'The remaining work will be completed in the next six months'
Not only people associated with cinema but also box office experts are expecting bumper earnings from the second half of the year. Producer and film business analyst Girish Johar says, 'It is true that no film has been able to do wonders in the first half of the year. But I hope that in the second half of the year, films will perform like last year. Especially in the last six months of the year, many South Indian films are also going to be released. In such a situation, there is every hope of the box office returning to its glory again.' On the other hand, Wave Cinemas Vice President Yogesh Raizada says, 'The first five months of the year were not good at the box office. Especially in April and May, the condition of us cinema people has become very bad. In such a situation, we have had to adopt many measures to reduce expenses. But we hope that in the second half of the year, with the help of many good films, we will be able to make a profit by compensating for the loss of the first half.' On the other hand, Rajkumar Mehrotra, CEO of the capital-based Delight Cinema, said, 'Due to the lack of films for the last two months, we had to make do by running old films at low prices. Many big films from South and Bollywood are going to be released in the coming months. I am hopeful that even though the films may not have performed as expected in the first half, the box office business will come back on track in the next half.