SS Rajamouli created a new path for the makers, filmmakers are now finding their place in the world of animation.

Ronit Kawale
Ronit Kawale - Senior Editor
8 Min Read

Cinema has its own charm and there are many films which are enjoyed only on cinema. But there are some films in which people remember the name of the character more than the story of the film. Recently, filmmaker SS Rajamouli has announced another animated series on his film 'Baahubali', which seems that filmmakers in India now want to make a big place for themselves in the world of animation.

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There was a time when only English American children's shows were available on TV channels for children. In this, major shows like He-Man, Donald Duck, Tom and Jerry and Mickey Mouse had made a big place in the lives of children. After that, times changed and Japanese and Korean children's cartoon shows started gaining a large number of fans in India. Today many kids channels offer Korean, French and Japanese kids shows dubbed in Hindi and other languages ​​for Indian children. These also include big shows like 'Shinchan'. But at that time Indian filmmakers themselves did not make any animated series, their world was limited to films. But SS Rajamouli broke this thinking and told that even big filmmakers have a child somewhere and they can make animation content according to all ages including children.

Filmmakers have a child at heart.

Recently SS Rajamouli announced a new animated series on 'Baahubali'. But this is not the first time, before this he had made 'Bahubali: The Lost Legends' in the year 2017. 5 seasons of this series were made which were released till the year 2020. But now once again in the year 2024, Rajamouli is going to bring a new animated series on 'Bahubali', this clearly shows that big filmmakers like Rajamouli, who make big and grand films, no longer want to limit their world to films. In fact, he is also working on an animated series. He wants to play a bigger role by making a series in a different genre. But before SS Rajamouli, there is no filmmaker who has made children's content in his films. After the release of the first series on 'Baahubali', filmmaker Rohit Shetty collaborated with a channel to create a show called Little Singham Kids based on his popular franchise 'Singham'. An animated film and series was also made on the film 'Fukrey', which became very popular among children. Regarding this, Uttam Pal Singh, Kids Cluster Head (South Asia), Warner Bros. Discovery, says, 'Bollywood is one of the most popular genres which transcends age. In such a situation, seeing a famous character of cinema in an animated avatar in animation entertainment is a magical experience for children too.

look at animated movies

In the Bollywood film industry, makers have always been making films with real characters, but in Hollywood, animated versions of films have been being made for a long time. For example, the film 'Tarzan the Ape Man' was released in the year 1932, several installments of which were released later, but in 1999, an animated film was also made on the same character and after that a TV series was released. In today's era, the biggest example of this are all the Marvel films, on which animated films have also been made. Talking about India, till now animated series have been being made, but along with this, big filmmakers now want to take steps towards making animated films based on famous super films. Regarding this, SS Rajamouli recently said, 'Whenever a brand is created in Hollywood, it comes in different forms, but this does not happen in India. In India, if a film does well, it ends up at the box office. We didn't want that. He further says, 'The idea of ​​making an animation film has been in my mind for a long time. I learn while making films and then use that information in my films. I have learned a lot from watching 'Baahubali: Crown of Blood' co-producer Sharad Devarajan's work, so that one day I can use those skills to fulfill my dream of making an animation film. There is talk of making animation content from films, but the makers are also keeping an eye on the non-animated kids content coming on TV and they are also focusing on making Bollywood films on them. Like Shaktimaan was the first superhero for children in the 90s, but now a film is also going to be made on it. So there is no doubt that the makers are also trying to work in different genres with characters that leave an impression on children.

animation industry business

The animation industry in India has witnessed a boom in the last few years. According to a report, the animation market was worth Rs 137 crore in the year 2023, it is expected to reach around Rs 1660 crore by the year 2031. If we talk about series and films based on films, these have also been liked a lot. , According to Uttam Pal Singh, 'Since their launch, 'Little Singham' on Pogo and 'Fukrey Boys' on Discovery Kids have created immense excitement and engagement among children across the country. While 'Little Singham' finished second on the channel, it attracted 2.5 crore viewers. When 'Fukrey Boys' was launched, viewership increased by 60% in the afternoon slot and 84% in the evening slot.' But on what kind of character producers keep in mind in animation, Uttam Pal Singh says that the first and foremost thing for an animated entertainment is how attractive the lead character is, how entertaining she is and what endearing qualities she has. Are. Are. Also what is his motivation? It is also seen why it attracts the audience? Will the audience want to see him every day, will they want to connect with him for 100 or 500 episodes? For any adaptation, the character relationships and the universe created by the storytellers are important.

What do film industry experts say?

SS Rajamouli said, 'We wanted to take the Baahubali franchise forward but we didn't know how to do it. We are experts in film production. Not in animation or gaming, so it took us time to find the right person. Uttam Pal Singh, associated with Warner Bros. Discovery, says that Bollywood is one of the most popular genres and in such a situation, seeing a famous character of cinema in an animated avatar in animation entertainment is also a magical experience.

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