The economic impact assessment carried out by Nielsen for the ICC claims that the prestigious tournament held in October-November last year was the biggest ODI World Cup ever. ICC Chief Executive Geoff Allardice said in a statement, “The ICC Men's Cricket World Cup 2023 has demonstrated the significant economic power of cricket, generating economic benefits of $1.39 billion (Rs 11,637 crore) for India.”
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Australia beat India to win the title for a record sixth time
Australia ended India's winning streak in the final of the tournament and won the title for a record sixth time. “The tourism sector in host cities generated revenue of $861.4 million, which includes accommodation, travel, transport and food and beverages, as a large number of domestic and foreign tourists visited India for the matches,” the ICC statement said. However, the ICC did not clarify whether the figures mentioned in the report are actual revenues or not. The report claimed that a record 12.5 lakh spectators watched the ODI World Cup in the stadiums and about 75 per cent of them were watching an ICC 50-over match for the first time.
19 percent of international fans visited India for the first time
According to the ICC, '55 per cent of the international fans interviewed had already visited India regularly while 19 per cent of international fans visited India for the first time due to the World Cup. International travellers visited multiple tourist destinations during their stay, generating an economic impact of $281.2 million and nearly 68 per cent said they would recommend India as a tourist destination to their friends and family members in the future, further improving India's global image.' The report said that more than 48,000 full and part-time jobs were created from the direct involvement of the tournament as well as other organisations in the hospitality sector.
tag: ICC World Cup, ODI World Cup, Rohit Sharma, Team India, world cup 2023
first published : Sep 11, 2024, 4:02 pm IST