Flipkart Introduces ‘Price Lock’ Feature for Flipkart Big Billion Days Sale

Ronit Kawale
Ronit Kawale  - Senior Editor
2 Min Read
Representational image of Flipkart (Image Credit: Unsplash)

Flipkart, India’s leading e-commerce platform, is gearing up for its annual Big Billion Days sale, and this time, it’s offering a new feature called ‘price lock’ to enhance the shopping experience for customers. This feature enables consumers to pre-book deals at the best prices, eliminating concerns about products running out of stock or deals becoming unavailable during the sale, common issues faced during large-scale sales events.

How to Use Flipkart’s ‘Price Lock’ Feature

Using the ‘price lock’ feature is simple and convenient. Here’s how it works:

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  1. Visit Flipkart and select the product you want to purchase.
  2. Click on the ‘price lock’ button associated with the selected product.
  3. Pay a small fee to lock in the current price for the product.
  4. The product is then secured at this price for a specified period.
  5. When the sale begins, customers can easily claim the deal and complete the purchase at the locked-in price.

Benefits of Flipkart’s ‘Price Lock’ Feature

The ‘price lock’ feature offers several advantages to shoppers during Flipkart Big Billion Days Sale:

  1. Deal Assurance: Customers can secure the deals they desire, even if they are limited-time offers.
  2. Stock Guarantee: It eliminates the risk of products going out of stock or deals becoming unavailable.
  3. Stress-Free Shopping: Shoppers can browse and shop at their own pace, avoiding the rush typically associated with sales events.

Flipkart is expected to roll out discounts and deals across various product categories during the Flipkart Big Billion Days sale, with exclusive offers for Flipkart Plus members.

The introduction of the ‘price lock’ feature is a welcome addition, simplifying the shopping process and ensuring customers can make the most of the sale without worries about availability or stock limitations.

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