Along with acting, Bollywood actors are also doing their side business. He is moving ahead with Plan-B. Some have opened their own production houses and some have become owners of cosmetics or clothing brands. But the question is whether they make profit from it? A recent report has revealed that some companies are earning profits while some are facing huge losses. 'Storyboard 18' recently analyzed 'celeb-led brands'. In which it was found that most of the businesses are in loss. And are struggling to establish their footing in the field. In this
Deepika Padukone Companies of veterans like Anushka Sharma are included.
Anushka-Virat suffered loss due to Deepika Padukone!
Deepika Padukone's skincare brand 82°E has reported a loss of Rs 25.1 crore at the EBITDA level in the first nine months of FY2024. There itself, Virat Kohli WROGN's company has also registered a decline of 29%. Along with these, the returns and market presence of Shahid Kapoor's Skult, Anushka Sharma's NUSH and Sonam Kapoor's Reason have declined.
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Alia Bhatt and Katrina Kaif's silver
Meanwhile, Alia Bhatt's Add-A-Mamma brand had seen a four-fold jump in revenues before its move to Reliance Retail. When Katrina Kaif's K Beauty also joined hands with Nykaa, the product added 15 lakh customers, giving it a growth of 62%.
Hrithik Roshan's bumper earnings
At the same time, Hrithik Roshan's company HRX has got the biggest success. This brand saw five times more growth. It has also crossed the Rs 1000 crore mark in revenue.
